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Nowadays search engine optimization has become the hottest game on internet. For this many companies are into arena and even some high qualified IT specialists have started to play this game as their home based business . Remember, it is much more than a home based business as many things matter in the SEO of a website. It is not only the game of keywords but other things like web design and domain name of the site matters very much. Nowadays many ISP are also offering domain registration. When it comes to web design the main focus of designer should be create SEO friendly website. Finally the process of search engine marketing comes which makes the difference between an expert and inexperienced firm. The best recommended marketing strategy is affiliate marketing. Though affiliate marketing is good choice but these firms have to go for other options also.